2010 Sales Better Than Predicted

The Motorcycle Industry Council says that retail dealers sold 17.4 percent fewer motorcycles, ATVs, and scooters in 2010. Thanks to better-than-expected sales in December, the decline is an improvement over the 18.3 percent year-over-year drop recorded for the first nine months of the year. In 2009, new-unit retail sales fell 37 percent compared to the year before. Overall sales in December were down 13 percent compared to the same month last year.

The data applies only to 19 reporting manufacturers: Aprilia, Arctic Cat, BMW, Buell, Can-Am, Ducati, Harley-Davidson, Honda, Husaberg, Kawasaki, KTM, Moto Guzzi, Piaggio, Polaris, Suzuki, Triumph, Vespa, Victory, and Yamaha.

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