BMW Motorcycles to Offer SIRIUS as Standard Equipment

BMW Motorcycles and SIRIUS XM Radio (Nasdaq: SIRI) today announced that beginning with January 2011 production, BMW Motorcycles will offer SIRIUS as standard equipment on new radio-equipped Model Year 2011 R 1200 RT, K 1600 GT, and K 1600 GTL Touring Motorcycles.

BMW Motorcycle will include an introductory one-year subscription to the “SIRIUS Everything” package with the purchase of every new radio-equipped RT, GT and GTL Touring Motorcycles produced from
January 2011.

“BMW Motorcycle owners expect exceptional performance and our customers seek out the best riding experiences,” said Pieter de Waal,Vice President, BMW Motorcycles.  ”Audio entertainment is one of the
pleasures of riding a Touring Motorcycle, and we are very excited to have SIRIUS become standard equipment on our new Touring Motorcycles, providing the perfect soundtrack for the perfect ride.”

“BMW Motorcycle sets the standard for high performance and style, and now their customers are able to enjoy the premium audio entertainment experience of SIRIUS,” said Steve Cook, Group Vice President and
General Manager, Automotive Division, SIRIUS XM Radio.  ”We are thrilled to provide BMW Motorcycle customers with more than 135 channels of unique, fun, and memorable programming to experience the
excitement of the open road.”

The “SIRIUS Everything” package delivers more than 135 channels of premier sports, news, talk, entertainment and commercial-free music programming plus traffic and weather information.

All new Model Year 2011 R 1200 RT, K 1600 GT, and K 1600 GTL Touring Motorcycles will include a factory-equipped satellite radio and a one-year introductory subscription to the “SIRIUS Everything” package.
After the introductory one-year subscription, the SIRIUS service will be subject to the standard rates.

Comments

  1. This must be really important for you guys to post it twice ;()

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