H-D Celebrates Military Family Appreciation Month

Company Teams with USO to Provide Care Packages to Soldiers

Harley-Davidson Motor Company will celebrate Military Family Appreciation Month once again this November with a number of efforts to show its support and gratitude for the men and women in the military. One way the company will do that is by teaming up with the United Service Organizations (USO).

Harley-Davidson will welcome donations at its nearly 650 dealerships throughout the country on behalf of the USO Nov. 1 through December 31. The donations will be used to assemble care packages for troops overseas. The company is also challenging its US Harley Owners Group chapters to raise $500 each for the Operation USO Care Package program.

“We’re honored to support such a well-respected organization as part of our military appreciation efforts this year,” said Mike McCann, Director of Core Customer and Military Marketing for Harley-Davidson. “We want to show our support for those living away from home and protecting our country.”

In addition to supporting the USO through care package donations, Harley-Davidson is celebrating Military Family Appreciation Month by hosting a military-only concert by the Black Rebel Motorcycle Club in San Diego on Thursday, December 1, where nearly all of the tickets will be given to select soldiers at nearby bases. For one lucky military winner and a guest, Harley-Davidson will provide a full VIP experience for the concert, including travel to San Diego, dinner, and a motorcycle ride from Los Angeles to San Diego with the band. Entries for the contest will be accepted online through November 15.

Harley-Davidson’s support of the USO will extend through the end of next year. Every care package distributed by the USO in 2012 will include a pair of tickets to the Harley-Davidson Museum – approximately 250,000 tickets in total.

“We’re incredibly grateful for Harley-Davidson’s support of our efforts to lift the spirits of our brave men and women serving overseas by providing them with care packages that, among other things, offer a touch of home and a way to connect with their families,” said USO Sr. VP and Chief Development Officer Kelli Seely. “Like the USO, Harley- Davidson has a long history of supporting US troops, so we are proud of this new partnership and know together we will have a great impact on our troops in the coming year.”

Harley-Davidson’s history with the US military dates to World War I. Today Harley-Davidson supports US military personnel through programs like Harley’s Heroes. In 2007, The Harley-Davidson Foundation made its first $1 million grant to Disabled American Veterans to support its Mobile Service Offices that travel throughout the US to provide counseling and assistance to help veterans and their families secure the benefits they earned through their service. The program has become known as Harley’s Heroes. Last year, the Foundation made a second $1 million grant to continue its support of the program.

Harley-Davidson also recently sponsored three tours of Bikes Over Baghdad, which brought a team of the biggest names in action sports to bases in Iraq, Kuwait, and other parts of the Middle East to perform BMX shows for thousands of troops. For two of the three tours, Harley-Davidson sent one of its own employees along to show the company’s personal gratitude.

For more about Harley-Davidson’s Military Appreciation Month activities and the company’s longstanding commitment to the US military, visit www.Harley-Davidson.com/Military.

About Harley-Davidson Motor Company

Harley-Davidson Motor Company produces heavyweight custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more
information, visit Harley-Davidson’s website at www.Harley-Davidson.com.

About the USO

The USO (United Service Organizations) lifts the spirits of America’s troops and their families millions of times each year at hundreds of places worldwide. We provide a touch of home through centers at airports and military bases, top quality
entertainment and innovative programs and services. We also provide critical support to those who need us most, including forward-deployed troops and their families, wounded warriors and their families and the families of the fallen. The USO  is a private, non-profit organization, not a government agency. We rely on the generosity of our volunteers and donors. To
join us in this patriotic mission, and to learn more about the USO, please visit www.USO.org.

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