Third Annual Revive Your Ride! Win Big Spring Giveaway

Entices Customers with More Than $25,000 in Cash and Cool Prizes The Revive Your Ride! WIN BIG SPRING GIVEAWAY is back with three major cash prizes and dozens of prize packages for riders to enjoy. … [Read more...]

Revive Your Ride! Fall Giveaway Promotion Starts in October

$10,000 Grand Prize and New Prize Package for Participating Dealers IRVINE, Calif., Sept. 20, 2011 – The Revive Your Ride! Fall Giveaway promotion is back to help drive floor traffic and this year … [Read more...]

Final Push to Stop the Ban on Youth Motorcycles Begins This Week

Congressional Hearing to Review CPSIA; Grassroots Advocacy at the 2011 Dealernews International Powersports Dealer Expo IRVINE, CA – Two years of persistent efforts by powersports enthusiasts, … [Read more...]

Motorcycle Industry Council Elects 2011 Board of Directors

IRVINE, Calif., January 26, 2011 – The final results of the 2011 Motorcycle Industry Council Board of Directors election are in. Three Directors, representing aftermarket/allied trades members, were … [Read more...]

2010 Sales Better Than Predicted

MIC graph 1

The Motorcycle Industry Council says that retail dealers sold 17.4 percent fewer motorcycles, ATVs, and scooters in 2010. Thanks to better-than-expected sales in December, the decline is an … [Read more...]